Postmaterial values and career aspirations in tourism: Generation-Y tourism professionals in Hong Kong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Recent political movements in Hong Kong suggest a postmaterial value shift in the younger generation, from pursuing material affluence to a greater concern for autonomy, self-expression, and quality of life. This study examined the values and career aspirations of Generation-Y tourism professionals through postmaterialism and intergenerational value change. In-depth interviews revealed differences in the views of older and younger Gen-Y and three types of career aspirations: Corporate job, Entrepreneurship, and “Slash” careers. Findings demonstrated the material/postmaterial shifts from teenage to mid-adulthood, and how values were shaped by: student versus working life, tourism work experience, social changes, and specific social events.

Original languageEnglish
JournalInternational Journal of Tourism Research
DOIs
Publication statusAccepted/In press - 2022

Keywords

  • career aspiration
  • Generation Y
  • millennials
  • Postmaterialism
  • slash career
  • tourism professionals

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation

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