Positioning analysis of overseas golf tour destinations by Korean golf tourists

Seong Seop Kim, Hejin Chun, James F. Petrick

Research output: Journal article publicationJournal articleAcademic researchpeer-review

32 Citations (Scopus)

Abstract

This study utilized MDS analyses to identify the position of overseas golf tourism destinations as perceived by Korean golf tourists. Out of a total of 247 questionnaires collected, 216 questionnaires were used for data analyses. The correspondence analyses were conducted with the use of KYST, PORFIT, and PREFMAP programs. As an example of the results, Australia showed a similarity to Hawaii in perceived image to potential Korean overseas golf tourists. Additionally, results of the PREFMAP analysis reported that Hawaii was perceived to be an ideal destination. The theoretical and managerial implications derived from the analyses are discussed.
Original languageEnglish
Pages (from-to)905-917
Number of pages13
JournalTourism Management
Volume26
Issue number6
DOIs
Publication statusPublished - 1 Dec 2005
Externally publishedYes

Keywords

  • Destination
  • Golf tour
  • MDS
  • Positioning

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this