Politics and tourism promotion: Hong Kong's myth making

Carol X. Zhang, Patrick L.Espoir Decosta, Robert Douglas McKercher

Research output: Journal article publicationJournal articleAcademic researchpeer-review


By using "crisis of identity" as background, this study analyses how post-colonial Hong Kong relies on myths that are grounded in its complex, centuries-old socio-cultural political heritage to convey through tourism an identity different and separate from that of China. This qualitative inquiry, which relies on both online and printed promotional documents reinforced by primary data collected through in-depth interviews, proposes an explanation of the symbolic representation of tourism through four sequential myths. The article concludes that Hong Kong exploits its colonial past to create an identity that enhances its "local Chineseness" with a Western flavor and positions the territory to assume an increasingly hybrid identity to avoid being just another Chinese city.
Original languageEnglish
Pages (from-to)156-171
Number of pages16
JournalAnnals of Tourism Research
Publication statusPublished - 1 Sept 2016


  • Cultural heritage
  • Hybrid identity
  • Local Chineseness
  • Myths
  • Symbolic representation
  • Tourism promotion

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management


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