Skip to main navigation Skip to search Skip to main content

Political othering and polarisation in Nigeria’s online electoral discourse: towards a culture of inter-political party tolerance

  • John Ganaah
  • , Godswill Uchechukwu Chigbu
  • , Sopuruchi Christian Aboh (Corresponding Author)

Research output: Journal article publication › Journal article › Academic research › peer-review

Abstract

During elections in Nigeria, views expressed by supporters of political parties tend to exclude others and frame members of opposing parties as inferior. This paper examines othering and polarisation related to political party affiliations by analysing 9,816 Facebook comments focused on Nigeria’s 2023 general elections using critical discourse analysis. The findings reveal that polarisation and othering of outgroup political parties and their supporters occur through two discursive strategies: the psychiatrisation of political support and the attribution of otherness through electoral clientelism. The study concludes by proposing a culture of inter-political party tolerance that incorporates indigenous knowledge systems to mitigate othering. This research adds to the growing body of literature on othering and affective polarisation between groups, particularly in the African context.
Original languageEnglish
Pages (from-to)1-18
JournalSocial Semiotics
DOIs
Publication statusPublished - Apr 2025

Keywords

  • Elections
  • affective polarisation
  • critical discourse analysis
  • electoral clientelism
  • othering
  • social media

ASJC Scopus subject areas

  • Cultural Studies
  • Communication
  • Language and Linguistics
  • Linguistics and Language

Fingerprint

Dive into the research topics of 'Political othering and polarisation in Nigeria’s online electoral discourse: towards a culture of inter-political party tolerance'. Together they form a unique fingerprint.

Cite this