Plenary Speech: The Place of Linguacultural Competence in a chatGPT created curriculum

While a variety of Business English textbooks are on the market and are used worldwide, they are often created in western Anglophone countries and skew toward Anglophone culture, ideology, and language. Where they do address the broader cultural landscape, the conceptualization tends to be nation-based, static, and predictable – characterizations of culture that have been problematized. Suddenly introduced to the Business English pedagogical landscape are chatGPT-created materials. The question arises, as an AI model created in the USA, how does chatGPT present culture? To answer this question, a chatGPT curriculum, created according to structured and objective indicators, will be compared to five major global Business English textbooks. Using analytical criteria gleaned from interviews and questionnaires completed by active business professionals along with academic research theory, this study examines to what extent and in what ways a chatGPT created curriculum provides a global perspective of Business English communication in terms of developing linguacultural competence. Targeted at Business English trainers, this study aims to provide insight into the possibilities and limitations of chatGPT-created materials for Business English learning and teaching.