TY - JOUR
T1 - Platform operations in the Industry 4.0 era: Recent advances and 3As framework
AU - Siqin, Tana
AU - Choi, Tsan Ming
AU - Chung, Sai Ho
AU - Wen, Xin
N1 - Funding:
The work of Tana Siqin was supported by the Hong Kong Polytechnic University under Grant Account code RK2T.
The work of Tsan-Ming Choi was supported by Yushan Fellow Program under Grant NTU-110VV012.
Publisher Copyright:
IEEE
PY - 2022/3/7
Y1 - 2022/3/7
N2 - In the Industry 4.0 era, implementing advanced technologies to enhance platform operations is crucial. Motivated by the importance of platforms and the wide implementation of Industry 4.0-related advanced technologies, we conduct this study on platform operations. Specifically, the platforms discussed herein are classified into (pure) product selling platforms and service platforms. We identify the platform-related operational issues in four categories: 1) the use of information, 2) operating/manufacturing processes, 3) decision support, and 4) consumer behavior and marketing. Based on the examined real-world practices and reviewed prior studies, we propose the novel “3As” framework to indicate how platforms should “adopt” advanced technologies to “address” operational issues to “achieve” outcomes. In addition, the “3As” framework uncovers possible platform innovations with three extended developments. Finally, we present a future agenda for further studies on the use of advanced technologies in platform operations. This article contributes to the operations and engineering management literature by generating insights regarding the implementation of advanced technologies in platform operations in the Industry 4.0 era.
AB - In the Industry 4.0 era, implementing advanced technologies to enhance platform operations is crucial. Motivated by the importance of platforms and the wide implementation of Industry 4.0-related advanced technologies, we conduct this study on platform operations. Specifically, the platforms discussed herein are classified into (pure) product selling platforms and service platforms. We identify the platform-related operational issues in four categories: 1) the use of information, 2) operating/manufacturing processes, 3) decision support, and 4) consumer behavior and marketing. Based on the examined real-world practices and reviewed prior studies, we propose the novel “3As” framework to indicate how platforms should “adopt” advanced technologies to “address” operational issues to “achieve” outcomes. In addition, the “3As” framework uncovers possible platform innovations with three extended developments. Finally, we present a future agenda for further studies on the use of advanced technologies in platform operations. This article contributes to the operations and engineering management literature by generating insights regarding the implementation of advanced technologies in platform operations in the Industry 4.0 era.
KW - Bibliographies
KW - Big Data
KW - Business
KW - Fourth Industrial Revolution
KW - Industries
KW - Industry 4.0 era
KW - Pricing
KW - Social networking (online)
KW - The “3As framework”
KW - advanced technologies
KW - platform operations
UR - http://www.scopus.com/inward/record.url?scp=85126293320&partnerID=8YFLogxK
U2 - 10.1109/TEM.2021.3138745
DO - 10.1109/TEM.2021.3138745
M3 - Journal article
SN - 0018-9391
SP - 1
EP - 18
JO - IEEE Transactions on Engineering Management
JF - IEEE Transactions on Engineering Management
ER -
