Design studio is the central learning environment for students in design schools. For the major design project, various topic selections can lead to dissimilar design journeys. This module was taught for the first time at one of the international universities in China campus in the 2015 spring semester. After completing the teaching, students suggested that more critiques help them to acquire design knowledge and manage their time more effectively. We adopted their suggestions. However, the learning outcomes in 2016 were not as good as those of the preceding year. To address this issue, we proposed Kolb’s experiential learning cycle as a framework to develop assessment strategies for various design stages, and we argued that assessment strategies designed based on this framework enhance student learning outcomes. We illustrated how the stages of Kolb’s model can be incorporated into the major design project and results presented in the paper.