TY - GEN
T1 - Persuasive technology for shaping social beliefs of rural women in india: An approach based on the theory of planned behaviour
AU - Parmar, Vikram
AU - Keyson, David
AU - de Bont, Cornelis Joachim Petrus Maria
PY - 2008/12/1
Y1 - 2008/12/1
N2 - This paper presents the Personal Health Information system (PHI), which has been designed to influence health behaviours of rural women. The objective of the PHI is to offer health information to rural women to increase their awareness about menses and maternal health. The design and development process of the PHI is based on the theory of planned behaviour and employs social cues of persuasive technology to increase perceived behaviour control of rural women. In order to measure users' level of engagement, a comparative study between the PHI and conventional health information system was conducted. The results of the interactive sessions with women of different age groups and literacy levels illustrates the usefulness of PHI in motivating rural women to challenge existing social beliefs and practices, thereby persuading them to follow correct health practices. In this paper, design process of PHI, preliminary results of the initial study, and future research plans are discussed.
AB - This paper presents the Personal Health Information system (PHI), which has been designed to influence health behaviours of rural women. The objective of the PHI is to offer health information to rural women to increase their awareness about menses and maternal health. The design and development process of the PHI is based on the theory of planned behaviour and employs social cues of persuasive technology to increase perceived behaviour control of rural women. In order to measure users' level of engagement, a comparative study between the PHI and conventional health information system was conducted. The results of the interactive sessions with women of different age groups and literacy levels illustrates the usefulness of PHI in motivating rural women to challenge existing social beliefs and practices, thereby persuading them to follow correct health practices. In this paper, design process of PHI, preliminary results of the initial study, and future research plans are discussed.
UR - http://www.scopus.com/inward/record.url?scp=70349972657&partnerID=8YFLogxK
U2 - 10.1007/978-3-540-68504-3-10
DO - 10.1007/978-3-540-68504-3-10
M3 - Conference article published in proceeding or book
SN - 3540685006
SN - 9783540685005
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 104
EP - 115
BT - Persuasive Technology - Third International Conference, PERSUASIVE 2008, Proceedings
T2 - 3rd International Conference on Persuasive Technology, PERSUASIVE 2008
Y2 - 4 June 2008 through 6 June 2008
ER -