@inbook{ed2c78aaae654d9ea8429ee825b3be99,
title = "Personalization through Co-Creation: Segmenting Customers by Expectations and Willingness to Pay",
author = "Tomczyk, \{Arkadiusz T.\} and Dimitrios Buhalis and Williams, \{Nigel L.\} and Fan, \{Daisy X.F.\}",
year = "2025",
month = nov,
day = "27",
doi = "10.4324/9781003638193-7",
language = "English",
isbn = "9781041069690",
pages = "51--63",
editor = "\{Adrian Lubowiecki-Vikuk\} and \{Izabela Michalska-Dudek\}",
booktitle = "Customer Insight in Tourism: Segments, Profiles and Personas",
publisher = "Taylor and Francis Ltd.",
address = "United Kingdom",
}