Performing femininity: Women at the top (doing and undoing gender)

Tourism research has primarily treated gender as a male-female dichotomy and has been constrained by a heterosexual matrix for empirical inquires. Such research, however, has failed to acknowledge the fluidity and multiplicity in theorizing gender. To redress this overlook, this study moves away from the conventional binary thinking and views gender as a performativity which is resulted from repetitive social performance. By conducting multiple field observations and interviews with 17 hotel female general managers working in Mainland China and Taiwan, this research presents the ways of doing and undoing gender by tourism female leaders and the extent to which the everlasting gender logic can be questioned.