Perceptions of hospitality and tourism students towards study motivations and preferences: A study of Hong Kong students

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30 Citations (Scopus)

Abstract

This study identifies reasons why college students in Hong Kong want to study hospitality and tourism management (HTM) and why they want to pursue HTM degrees abroad. It also aims to identify students' preferred HTM study areas. An empirical study of a cohort of 384 HTM students was conducted to determine their motives for their choice of HTM. The results indicate that there were five motivational factors among HTM students: self-actualisation, job opportunity, field attractiveness, ease of study, and scholastic achievement. Detailed information on the motivational factors along with preferred overseas study destinations and HTM study areas are discussed.
Original languageEnglish
Pages (from-to)45-58
Number of pages14
JournalJournal of Hospitality, Leisure, Sport and Tourism Education
Volume7
Issue number2
DOIs
Publication statusPublished - 28 Nov 2008

Keywords

  • Hospitality and Tourism Management (HTM)
  • Study motivations
  • Study preferences

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

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