Peer Regulation in a Peer-to-Peer Business Model

Li Miao, Meizhen Lin, Wei Wei, Hyoungeun Moon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)


Peer-to-peer (P2P) businesses in the hospitality and tourism industry pose a regulatory challenge that has disrupted traditional regulatory schemes. This article proposes peer regulation as a form of regulation that complements and supplements command-and-control regulation and platform self-regulation in a P2P business model. Using the polycentric coregulation framework and impression management theory as a theoretical basis, this study systematically explores peer regulation at intrapeer (i.e., self-monitoring and prosocial behaviors), interpeer (i.e., trust-enforcing mechanism and belongingness-enhancing mechanism), and platform (i.e., peer-centric platform self-regulation and de-individualization) levels. The article also discusses critical peer regulation issues such as P2P evaluation and reputation systems in a multifarious regulatory environment, P2P employment, and leveraging platform self-regulation and jurisdictional regulation. This article offers a theoretical account of multilevel peer regulation as a form of P2P regulation and provides future research directions on the topic.

Original languageEnglish
Pages (from-to)908 - 926
Number of pages19
JournalJournal of Hospitality and Tourism Research
Issue number5
Publication statusPublished - Jun 2023


  • Airbnb
  • impression management
  • peer regulation
  • peer-to-peer business
  • polycentric coregulation
  • sharing economy

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management


Dive into the research topics of 'Peer Regulation in a Peer-to-Peer Business Model'. Together they form a unique fingerprint.

Cite this