Abstract
Using social network theory as a theoretical root, this study introduces the concept of peer engagement behaviors and discusses its characteristics in relation to customer, employee, and actor engagement behaviors. This study identifies several sets of foundational research questions related to peer engagement behaviors that focus on unique attributes such as role duality, role fluidity, platform centrality, tie strength, and multidirectionality of peer engagement behaviors. Directions for broad areas of future research are also discussed to encourage theory-building on topics related to measurement, classification, subjective experiences, antecedents, and consequences of peer engagement behaviors.
Original language | English |
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Pages (from-to) | 388-403 |
Number of pages | 16 |
Journal | Journal of Service Research |
Volume | 22 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Nov 2019 |
Externally published | Yes |
Keywords
- customer engagement behaviors
- employee engagement behaviors
- peer engagement behaviors
- peer-to-peer exchange
- sharing economy
- social network theory
ASJC Scopus subject areas
- Information Systems
- Sociology and Political Science
- Organizational Behavior and Human Resource Management