Peer Engagement Behaviors: Conceptualization and Research Directions

Meizhen Lin, Li Miao, Wei Wei, Hyoungeun Moon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

10 Citations (Scopus)

Abstract

Using social network theory as a theoretical root, this study introduces the concept of peer engagement behaviors and discusses its characteristics in relation to customer, employee, and actor engagement behaviors. This study identifies several sets of foundational research questions related to peer engagement behaviors that focus on unique attributes such as role duality, role fluidity, platform centrality, tie strength, and multidirectionality of peer engagement behaviors. Directions for broad areas of future research are also discussed to encourage theory-building on topics related to measurement, classification, subjective experiences, antecedents, and consequences of peer engagement behaviors.

Original languageEnglish
Pages (from-to)388-403
Number of pages16
JournalJournal of Service Research
Volume22
Issue number4
DOIs
Publication statusPublished - 1 Nov 2019
Externally publishedYes

Keywords

  • customer engagement behaviors
  • employee engagement behaviors
  • peer engagement behaviors
  • peer-to-peer exchange
  • sharing economy
  • social network theory

ASJC Scopus subject areas

  • Information Systems
  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management

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