Abstract
To investigate phenomena related to the global production of the local and the localization of the global and the possible patterns of global-local fusion, the present study has examined a range of image and language resources deployed by multinational as well as local corporations in China and developed a systematic, quantitative method of measuring glocalization.
| Original language | English |
|---|---|
| Title of host publication | Discourses of Cultural China in the Globalizing Age |
| Publisher | Hong Kong University Press, HKU |
| Pages | 99-112 |
| Number of pages | 14 |
| ISBN (Print) | 9789622099128 |
| Publication status | Published - 1 Dec 2008 |
ASJC Scopus subject areas
- General Social Sciences
- General Arts and Humanities