To investigate phenomena related to the global production of the local and the localization of the global and the possible patterns of global-local fusion, the present study has examined a range of image and language resources deployed by multinational as well as local corporations in China and developed a systematic, quantitative method of measuring glocalization.
|Title of host publication||Discourses of Cultural China in the Globalizing Age|
|Publisher||Hong Kong University Press, HKU|
|Number of pages||14|
|Publication status||Published - 1 Dec 2008|
ASJC Scopus subject areas
- Social Sciences(all)
- Arts and Humanities(all)