Ouch! - A logotherapeutic discourse of butch and tattooed in China

Wing Sun Liu, Nam kai Lau, Richard Elliott

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)


This is a study of a small group of self-identified butch lesbians in their consumption of tattoos. The emotion-laden experience of negotiating social symbolism and self-identity (Elliott, 1997) in the context of hyperrealism (Baudrillard, 1983) has given rise to what Frankl (1984) has described as "existential vacuums." Frankl suggested that these "existential vacuums" can be filled with a higher level of meaning. An artifact of consumption, the tattoo, is used by the informants in this study as a component of bricolage in the DIY process of constructing a new self (Elliott, 1997), with the entire process of being tattooed - particularly the hyper-stimulation and pain of the procedure - further "existentializing" a new existence of "imagined masculinity." This new existence that transcends suffering and assigns new meaning to life is the principle idea of Frankl's logotherapy (Frankl, 1984; Barnes, 2000; Blair, 2004).
Original languageEnglish
Pages (from-to)293-302
Number of pages10
JournalJournal of Consumer Behaviour
Issue number4
Publication statusPublished - 1 Jul 2010

ASJC Scopus subject areas

  • Social Psychology
  • Applied Psychology


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