Orchestrating pet KOLs online: Insights from the social media performance of Brother Cream

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic research

Original languageEnglish
Publication statusNot published / presented only - May 2019
EventAPSS Research Symposium Series 2018/19 - The Hong Kong Polytechnic University, Kowloon, Hong Kong
Duration: 17 May 2019 → …


Forum/SymposiumAPSS Research Symposium Series 2018/19
Country/TerritoryHong Kong
Period17/05/19 → …
Internet address

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