Abstract
New retail fresh supermarket is an emerging supermarket service model in recent years, consumer behaviour is its focused problem. Affected by the COVID-19, panic buying of fresh food has become common, food waste and consumer dissatisfaction increased. In addition, many design deficiencies also influence consumer gratification with fresh supermarkets. Thus, this study explored the consumer psychology through questionnaires to ascertain the pain points of consumers, establish a model of ideal supermarket intelligent shopping guide systems based on the data analysis of 733 valid samples. The results show that (1) intelligent recommendation, product information and position search are essential to behavioural intention, (2) technical support affects consumer attitudes through the mediating effect of Compatibility and perceived ease of use, and ultimately affects users’ behavioral intentions, (3) perceived usefulness and perceived ease of use are mediate factors of the optimization of guide system with user’s attitude and behavioral intention.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2023 2nd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2023) |
| Subtitle of host publication | Atlantis Highlights in Intelligent Systems |
| Publisher | Atlantis Press |
| Pages | 491-501 |
| Number of pages | 11 |
| ISBN (Electronic) | 2589-4919 |
| ISBN (Print) | 978-94-6463-222-4 |
| DOIs | |
| Publication status | Published - 28 Aug 2023 |
Keywords
- New Retail
- COVID-19
- Raw Food Supermarket
- Shopping Behavior
- Intelligent Shopping Guidance System
