Optimising design objectives using the Balanced Scorecard approach

Franky W.H. Wong, Tsun Ip Lam, Hon Wan Edwin Chan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

15 Citations (Scopus)


There are difficulties in designing buildings to satisfy various design objectives which could be abstract, ill-defined and conflicting. Furthermore, as design objectives are usually interrelated or even competing, optimisation amongst different objectives becomes necessary. In this paper, an optimisation approach for design management has been developed by adapting the Balanced Scorecard methodology, as a versatile aid to existing practice of priortising clients' requirements. The adapted Balanced Scorecard translates design objectives into actionable goals and measures, which make it easier for designers to ensure efficient and effective designs. The proposed Balanced Scorecard approach was considered in a focus group meeting as being capable of facilitating communication between the clients and design professionals, and serving the purpose of optimising various design objectives.
Original languageEnglish
Pages (from-to)369-392
Number of pages24
JournalDesign Studies
Issue number4
Publication statusPublished - 1 Jul 2009


  • aesthetics
  • Balanced Scorecard
  • communication
  • design management
  • design tools

ASJC Scopus subject areas

  • Architecture
  • Arts and Humanities (miscellaneous)
  • General Engineering
  • General Social Sciences
  • Computer Science Applications
  • Artificial Intelligence


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