Operational Research Models for E-Commerce Platforms: Business Model Innovation (Part 2)

New technology innovations and operational research (OR) models can enhance the efficiency and competitiveness of e-commerce platforms. The rapid expansion of e-commerce has led to increased complexity in operations, including dynamic pricing, inventory management, last-mile delivery, and fraud detection. This special issue features nine articles exploring how advanced OR models, such as game-theory-based approaches, machine learning, and big data analytics, offer solutions to these challenges by enabling platforms to make data-driven decisions. As e-commerce evolves, these technological advancements, combined with OR models, will continue to drive platform innovation, improve efficiency, and strengthen resilience in the face of disruptions and fluctuating market demands.