Original language | English |
---|---|
Pages (from-to) | 2 |
Number of pages | 1 |
Journal | International Journal of Advertising |
Volume | 29 |
Issue number | 5 |
Publication status | Published - 14 Dec 2010 |
Externally published | Yes |
ASJC Scopus subject areas
- Communication
- Marketing
Gerard Prendergast, Lap Kwong Ko, Siu Yin V. Yuen
Research output: Journal article publication › Journal article › Academic research › peer-review
Original language | English |
---|---|
Pages (from-to) | 2 |
Number of pages | 1 |
Journal | International Journal of Advertising |
Volume | 29 |
Issue number | 5 |
Publication status | Published - 14 Dec 2010 |
Externally published | Yes |