Online word of mouth and consumer purchase intentions

Gerard Prendergast, Lap Kwong Ko, Siu Yin V. Yuen

Research output: Journal article publicationJournal articleAcademic researchpeer-review

169 Citations (Scopus)
Original languageEnglish
Pages (from-to)2
Number of pages1
JournalInternational Journal of Advertising
Issue number5
Publication statusPublished - 14 Dec 2010
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this