Online word of mouth and consumer purchase intentions

Gerard Prendergast, Lap Kwong Ko, Siu Yin V. Yuen

Research output: Journal article publication › Journal article › Academic research › peer-review

Original language	English
Pages (from-to)	2
Number of pages	1
Journal	International Journal of Advertising
Volume	29
Issue number	5
Publication status	Published - 14 Dec 2010
Externally published	Yes

ASJC Scopus subject areas

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title = "Online word of mouth and consumer purchase intentions",

author = "Gerard Prendergast and Ko, {Lap Kwong} and Yuen, {Siu Yin V.}",

year = "2010",

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language = "English",

volume = "29",

pages = "2",

journal = "International Journal of Advertising",

issn = "0265-0487",

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T1 - Online word of mouth and consumer purchase intentions

AU - Prendergast, Gerard

AU - Ko, Lap Kwong

AU - Yuen, Siu Yin V.

PY - 2010/12/14

Y1 - 2010/12/14

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M3 - Journal article

VL - 29

SP - 2

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

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