Online tourism-related text: a perspective article

Zheng Xiang, Seunghun Shin, Nao Li

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)


Purpose: This paper aims to outline the development of online tourism-related text with particular focus on the role of technology in transforming this text. It also offers a vision of this ongoing development for the next 75 years, followed by a discussion of its implications for tourism research. Design/methodology/approach: This paper offers a critical analysis and synthesis of the literature and brings a number of conceptual and theoretical frameworks to present a rich, in-depth discussion of the subject. Findings: There have been important transformations in online tourism-related text because of the development of information technology. Particularly, the internet, along with more recent social media and the smartphone, has produced vast amount of text in a variety of formats and modalities. Computer programs are increasingly smarter in collecting, processing, understanding and even generating textual content in the context of tourism. Future communications will likely be mediated and dominated by artificial intelligence-based technologies, emerging interfaces and a mix of text and visual contents. Research limitations/implications: Tourism research entails a paradigm shift that recognizes the changing characteristics of online tourism-related text and the importance of new conceptual and methodological tools for understanding the new language of tourism. Originality/value: This paper offers a unique view that connects the socio-linguistic basis of tourism with the development of information technology. It may serve as the conceptual foundation for tourism research that uses text as data in understanding a range of marketing and managerial problems in tourism.

Original languageEnglish
Pages (from-to)324-328
Number of pages5
JournalTourism Review
Issue number1
Publication statusPublished - 6 Oct 2019
Externally publishedYes


  • Big data
  • Information technology
  • Knowledge management
  • Language of tourism
  • Text analytics
  • Tourism marketing

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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