TY - JOUR
T1 - Online tourism destination image
T2 - components, information sources, and incongruence
AU - Lojo, Aureli
AU - Li, Mimi
AU - Xu, Honggang
N1 - Funding Information:
This work was supported by the Ministerio de Educaci?n, Cultura y Deporte (Spain) [EST17/00474,FPU014/03436]; National Natural Science Foundation of China (P. R. China) [41871139]. Part of the work described in this article was completed while the first author (a) was a visiting scholar at Sun Yat-sen University (P. R. China). We would like to thank the anonymous reviewers for their constructive comments.
Publisher Copyright:
© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2020/5/3
Y1 - 2020/5/3
N2 - This article considers the three modes of signification of images (i.e. designative, appraisive, and prescriptive) to understand incongruences between different image formation agents. Quantitative and qualitative techniques were used to compare texts (208,348 words) and pictures (4,990) from four sources (DMO, agencies, guides, and blogs) of images about Barcelona. The results explained incongruences between sources. Blogs and agencies tend to offer more images with appraisive meaning than other sources. Guides and blogs tend to offer more prescriptive images of the destination. This study emphasizes that the designative, appraisive, and prescriptive components are valuable conceptualizations to study tourism destination image.
AB - This article considers the three modes of signification of images (i.e. designative, appraisive, and prescriptive) to understand incongruences between different image formation agents. Quantitative and qualitative techniques were used to compare texts (208,348 words) and pictures (4,990) from four sources (DMO, agencies, guides, and blogs) of images about Barcelona. The results explained incongruences between sources. Blogs and agencies tend to offer more images with appraisive meaning than other sources. Guides and blogs tend to offer more prescriptive images of the destination. This study emphasizes that the designative, appraisive, and prescriptive components are valuable conceptualizations to study tourism destination image.
KW - Barcelona
KW - Chinese outbound tourism
KW - designative, appraisive, and prescriptive meaning
KW - Europe
KW - image components
KW - image incongruence
KW - information sources
KW - modes of signification
KW - Online destination image
KW - text and pictures
UR - http://www.scopus.com/inward/record.url?scp=85088484059&partnerID=8YFLogxK
U2 - 10.1080/10548408.2020.1785370
DO - 10.1080/10548408.2020.1785370
M3 - Journal article
AN - SCOPUS:85088484059
SN - 1054-8408
VL - 37
SP - 495
EP - 509
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 4
ER -