Online airfare reservation services : a study of Asian-Based and North American-Based travel web sites

Chun Hung Roberts Law, K. Leung

Research output: Journal article publicationJournal articleAcademic researchpeer-review


This article reports on a study about examining airfare reservation services in travel Web sites. The research proposes an e-travel business framework, and then uses a content-based analysis to evaluate 30 North American-based travel Web sites and 30 Asian-based travel Web sites to determine their level of service provisions in the context of the proposed framework. The attributes selected for evaluations fall into five major dimensions: i) Information Quality, ii) System Use, iii) System Quality, iv) Service Quality, and v) Customer Loyalty. Experimental results show that the Asian-based and the North American-based travel Web sites have achieved different outcomes. The North American-based Web sites outperform their Asian counterparts significantly in many selected variables.
Original languageEnglish
Pages (from-to)25-33
Number of pages9
JournalInformation Technology and Tourism
Issue number1
Publication statusPublished - 2002


  • Airfare reservati
  • Content-based Web site analysis

ASJC Scopus subject areas

  • Computer Science(all)
  • Social Sciences (miscellaneous)

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