On-site decision-making in smartphone-mediated contexts

Xuerui Liu, Dan Wang, Ulrike Gretzel

Research output: Journal article publicationJournal articleAcademic researchpeer-review

19 Citations (Scopus)


The smartphone has become an indispensable travel companion for contemporary tourists. However, how smartphone use during the trip changes the travel context and related travel decision-making is still unclear. By tracing the in-situ decision-making processes in a real-world setting, this empirical study develops a deep understanding of the role of smartphones in shaping the physical and social contexts within which on-site decisions are made. The findings suggest that smartphones create a complex phygital-social context that triggers and supports the development of new travel plans, re-examination of pre-trip plans, and cancellation of pre-trip plans. Interactions with the smartphone-mediated context facilitate efficient decision-making and enable experience optimization. This study provides implications for decision-making theory in tourism and offers practical implications for destination marketing and management.

Original languageEnglish
Article number104424
JournalTourism Management
Publication statusPublished - Feb 2022


  • On-site decision-making
  • Smartphones
  • Travel context
  • Trip plan
  • Unplanned behaviour

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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