On agent based visual data mining for intelligent web browsing with E-commerce applications

Jia You, J. Liu

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


This paper presents a new visualization approach to provide intelligent web browsing support for electronic commerce (E-commerce) using data warehousing and data mining techniques. To overcome the limitations of the current web browsers which lack flexibility for customers to visualize products from different perspectives, a new visual data model which extends the conventional data warehouse schema is introduced to deal with intensive data volume and complex transformations with a high degree of flexibility in terms of multi-perspective visualizations and morphing capacity in an interactive environment. The integration of dynamic object visualization, interactive user interface and flexible evaluation scheme provides an effective approach to close the gap between the "real world" and the "cyber world" from business aspects.
Original languageEnglish
Title of host publicationIEEE International Conference on Fuzzy Systems
Number of pages4
Publication statusPublished - 1 Dec 2001
Event10th IEEE International Conference on Fuzzy Systems - Melbourne, Australia
Duration: 2 Dec 20015 Dec 2001


Conference10th IEEE International Conference on Fuzzy Systems

ASJC Scopus subject areas

  • Software
  • Theoretical Computer Science
  • Artificial Intelligence
  • Applied Mathematics

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