Novelty in Theme Park Physical Surroundings: An Application of the Stimulus-Organism-Response Paradigm

Ching Hung Chang, Shihtung Shu, Brian Edward Melville King

Research output: Journal article publicationJournal articleAcademic researchpeer-review

32 Citations (Scopus)


Many theme parks and other "facility-driven" leisure services seek to market and differentiate themselves through the creation and recreation of their physical surroundings. This study examines the extent to which the physical surroundings are perceived as novel influences the shopping values and revisitation behaviours of theme park visitors. This empirical investigation explored two types of theme park. The findings indicate that the more theme park visitors perceive physical surroundings as novel, the higher the level of shopping values (utilitarian and hedonic value) and the stronger their intention to revisit. The researchers propose a number of theoretical and managerial implications.
Original languageEnglish
Pages (from-to)680-699
Number of pages20
JournalAsia Pacific Journal of Tourism Research
Issue number6
Publication statusPublished - 1 Jan 2014
Externally publishedYes


  • novelty
  • physical surroundings
  • shopping values
  • theme park

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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