Non-travel by Hong kong residents

The study examined non-travel by Hong Kong residents. Cluster analysis was used to segment the non-travelling population into fi ve groups. Overall, two-thirds of non travellers indicated that taking a pleasure trip each year is unimportant to them. Yet, when asked to identify barriers to travel, lack of interest is cited rarely. Instead, intrapersonal barriers were identifi ed as the most critical barriers by elderly singles and couples with low incomes. Affordability, work and family commitments were identifi ed by all other groups. Non travellers simply do not have the travel bug and often have to rely on socially acceptable barriers to rationalise their lack of interest.