Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Simone Cheng; Terry Lam; Cathy Hui-chun Hsu

doi:10.1177/1096348005284269

Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Simone Cheng, Terry Lam, Cathy Hui-chun Hsu

Research output: Journal article publication › Journal article › Academic research › peer-review

206 Citations (Scopus)

Abstract

The current research employed the Theory of Planned Behavior as a theoretical foundation to test the antecedents of negative word-of-mouth (WOM) communication intention. The hypothesized model proposed that attitude, subjective norm, and perceived behavioral control were associated with the negative WOM communication. The data and hypotheses were examined using structural equation modeling (SEM) by AMOS. Results from the maximum likelihood estimation showed that attitude, subjective norm, and perceived behavioral control were positively related to consumers' negative WOM communication intention. Findings of this study demonstrated that the Theory of Planned Behavior is applicable in measuring consumers' negative WOM communication.

Original language	English
Pages (from-to)	95-116
Number of pages	22
Journal	Journal of Hospitality and Tourism Research
Volume	30
Issue number	1
DOIs	https://doi.org/10.1177/1096348005284269
Publication status	Published - 1 Jan 2006

Keywords

attitude
negative word-of mouth communication
perceived behavioral control
subjective norm
Theory of Planned Behavior

ASJC Scopus subject areas

Education
Tourism, Leisure and Hospitality Management

More information

10.1177/1096348005284269

Cite this

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abstract = "The current research employed the Theory of Planned Behavior as a theoretical foundation to test the antecedents of negative word-of-mouth (WOM) communication intention. The hypothesized model proposed that attitude, subjective norm, and perceived behavioral control were associated with the negative WOM communication. The data and hypotheses were examined using structural equation modeling (SEM) by AMOS. Results from the maximum likelihood estimation showed that attitude, subjective norm, and perceived behavioral control were positively related to consumers' negative WOM communication intention. Findings of this study demonstrated that the Theory of Planned Behavior is applicable in measuring consumers' negative WOM communication.",

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Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Abstract

Keywords

ASJC Scopus subject areas

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