Native American Casino marketing on the Web

Jeong Ja Choi, Cathy Hui-chun Hsu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)

Abstract

The Internet and its component, the World Wide Web (WWW or Web), as well as the casino industry grew tremendously in the United States in the past decade. While there are various estimates about the future size of the Internet and the casino market, all agree that the two will continue to grow substantially. However, very few studies have discussed Internet use within the casino industry. This study reviewed 58 Class III Native American casino web sites. Content areas analyzed included introduction to the casino organization, local destination attractions, food and beverage services, accommodations, entertainment and recreation facilities, maps and directions to casinos, links to related commercial and regulatory agency web sites, and user friendliness. Web site features were evaluated based on marketing mix and principles.
Original languageEnglish
Pages (from-to)101-116
Number of pages16
JournalJournal of Travel and Tourism Marketing
Volume10
Issue number2-3
DOIs
Publication statusPublished - 1 Jan 2001
Externally publishedYes

Keywords

  • Internet marketing
  • Native American casinos
  • Web sites
  • Web-based marketing

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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