Muslim travellers’ needs: What don't we know?

Hera Oktadiana, Philip L. Pearce, Kaye Kye Sung Chon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

86 Citations (Scopus)


This study considers the needs of this increasingly large travel market. Existing studies repeatedly emphasise the needs for Halal food, Halal restaurants, religious practices, and Halal compliant accommodation, tours, and destinations. By contrasting existing studies with the key cultural facets of interaction and communication derived from the Coordinated Management of Meaning (CMM) theory, the researchers found the need to better identify Muslim travellers’ needs from the Culture norms, Verbal and non-verbal communication, Life Scripting, and Relationships domains. Proposed studies include understanding the role of travel for individual well-being in Islamic life, identifying the specifics of verbal and non-verbal interaction with Muslim tourists, investigating the management of the segregation of the sexes in public recreational areas, and supporting Islamic religious and cultural events.
Original languageEnglish
Pages (from-to)124-130
Number of pages7
JournalTourism Management Perspectives
Publication statusPublished - 1 Oct 2016


  • CMM theory
  • Cultural norms
  • Interaction
  • Muslim travellers’ needs
  • Segregation
  • Well-being

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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