Music, music videos, and wear out

Marvin E. Goldberg, Amitava Chattopadhyay, Gerald Gorn, Jerry Rosenblatt

Research output: Journal article publicationJournal articleAcademic researchpeer-review

8 Citations (Scopus)

Abstract

Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results.
Original languageEnglish
Pages (from-to)1-13
Number of pages13
JournalPsychology & Marketing
Volume10
Issue number1
DOIs
Publication statusPublished - 1 Jan 1993
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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