Abstract
Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results.
Original language | English |
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Pages (from-to) | 1-13 |
Number of pages | 13 |
Journal | Psychology & Marketing |
Volume | 10 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jan 1993 |
Externally published | Yes |
ASJC Scopus subject areas
- Applied Psychology
- Marketing