Music, music videos, and wear out

Marvin E. Goldberg; Amitava Chattopadhyay; Gerald Gorn; Jerry Rosenblatt

doi:10.1002/mar.4220100102

Music, music videos, and wear out

Marvin E. Goldberg, Amitava Chattopadhyay, Gerald Gorn, Jerry Rosenblatt

Research output: Journal article publication › Journal article › Academic research › peer-review

8 Citations (Scopus)

Abstract

Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results.

Original language	English
Pages (from-to)	1-13
Number of pages	13
Journal	Psychology & Marketing
Volume	10
Issue number	1
DOIs	https://doi.org/10.1002/mar.4220100102
Publication status	Published - 1 Jan 1993
Externally published	Yes

ASJC Scopus subject areas

Applied Psychology
Marketing

More information

10.1002/mar.4220100102

Scopus Link

Cite this

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