Music, music videos, and wear out

Marvin E. Goldberg; Amitava Chattopadhyay; Gerald Gorn; Jerry Rosenblatt

doi:10.1002/mar.4220100102

Music, music videos, and wear out

Marvin E. Goldberg, Amitava Chattopadhyay, Gerald Gorn, Jerry Rosenblatt

Research output: Journal article publication › Journal article › Academic research › peer-review

13 Citations (Scopus)

Abstract

Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results.

Original language	English
Pages (from-to)	1-13
Number of pages	13
Journal	Psychology & Marketing
Volume	10
Issue number	1
DOIs	https://doi.org/10.1002/mar.4220100102
Publication status	Published - 1 Jan 1993
Externally published	Yes

ASJC Scopus subject areas

Applied Psychology
Marketing

More information

10.1002/mar.4220100102

Cite this

@article{2a86544014314177a8da2a23463452e4,

title = "Music, music videos, and wear out",

abstract = "Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results.",

author = "Goldberg, \{Marvin E.\} and Amitava Chattopadhyay and Gerald Gorn and Jerry Rosenblatt",

year = "1993",

month = jan,

day = "1",

doi = "10.1002/mar.4220100102",

language = "English",

volume = "10",

pages = "1--13",

journal = "Psychology \& Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "1",

}

TY - JOUR

T1 - Music, music videos, and wear out

AU - Goldberg, Marvin E.

AU - Chattopadhyay, Amitava

AU - Gorn, Gerald

AU - Rosenblatt, Jerry

PY - 1993/1/1

Y1 - 1993/1/1

N2 - Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results.

AB - Repeated exposure to a music video was found to forestall wear out relative to repetitive exposure to the music only. Susceptibility to wear out in the case of the music video was further reduced by eliminating the closure associated with the story told by the video. The level of positive cognitive responses was posited as a mediator to help explain the observed results.

UR - http://www.scopus.com/inward/record.url?scp=84986753299&partnerID=8YFLogxK

U2 - 10.1002/mar.4220100102

DO - 10.1002/mar.4220100102

M3 - Journal article

SN - 0742-6046

VL - 10

SP - 1

EP - 13

JO - Psychology & Marketing

JF - Psychology & Marketing

IS - 1

ER -

Music, music videos, and wear out

Abstract

ASJC Scopus subject areas

More information

Other files and links

Fingerprint

Cite this