TY - JOUR
T1 - Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior
AU - Nosrati, Saeid
AU - Altinay, Levent
AU - Darvishmotevali, Mahlagha
N1 - We thank the Editor-in-chief and three anonymous reviewers for their constructive comments. Additionally, we are grateful to Hotel ICON for their significant assistance during the data collectionprocess.20 S. NOSRATI ET AL.
Publisher Copyright:
© 2024 The Author(s). Published with license by Taylor & Francis Group, LLC.
PY - 2024/5
Y1 - 2024/5
N2 - This study investigated the effect of hotels’ eco-label credibility (HELC) on customers’ green word-of-mouth behavior through triple mediating effects of biospheric and egoistic values, pro-environmental attitude, and green patronage intention. Data were collected from 304 customers of eco-label hotels in Hong Kong. The PROCESS Macro plug-in software model (6) was employed to assess the hypotheses’ direct, indirect, and triple mediating effects. The results showed that HELC did not have a significant link to green word-of-mouth behavior. However, the triple mediation effects of biospheric and egoistic values, pro-environmental attitude, and green patronage intention between the impact of HELC and green word-of-mouth behavior were confirmed. This study contributes to the existing literature in the hospitality field by applying a robust theoretical background and examining consecutive chain-of-effects in environmental issues.
AB - This study investigated the effect of hotels’ eco-label credibility (HELC) on customers’ green word-of-mouth behavior through triple mediating effects of biospheric and egoistic values, pro-environmental attitude, and green patronage intention. Data were collected from 304 customers of eco-label hotels in Hong Kong. The PROCESS Macro plug-in software model (6) was employed to assess the hypotheses’ direct, indirect, and triple mediating effects. The results showed that HELC did not have a significant link to green word-of-mouth behavior. However, the triple mediation effects of biospheric and egoistic values, pro-environmental attitude, and green patronage intention between the impact of HELC and green word-of-mouth behavior were confirmed. This study contributes to the existing literature in the hospitality field by applying a robust theoretical background and examining consecutive chain-of-effects in environmental issues.
KW - biospheric value
KW - causal model of environmental concern
KW - egoistic value
KW - green patronage intention
KW - green word-of-mouth behavior
KW - Hotels’ eco-label credibility
UR - https://www.scopus.com/pages/publications/85193966879
U2 - 10.1080/19368623.2024.2356524
DO - 10.1080/19368623.2024.2356524
M3 - Journal article
AN - SCOPUS:85193966879
SN - 1936-8623
VL - 33
SP - 917
EP - 942
JO - Journal of Hospitality Marketing and Management
JF - Journal of Hospitality Marketing and Management
IS - 7
ER -