Original language | English |
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Title of host publication | The Cornell School of Hotel Administration handbook of applied hospitality strategy |
Publisher | SAGE |
Pages | 944-961 |
Number of pages | 18 |
ISBN (Print) | 9781412905909 |
Publication status | Published - 2010 |
Multinational enterprise strategy—global challenges
Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research