Abstract
This research examines the impact of lockdown relaxation on tourists’ and residents’ movements in the context of restaurant patronage in Jeju Island, South Korea. Drawing on spatial interaction and multi-attribute attitude theories, we hypothesized the difference between tourists and residents in terms of restaurant visit patterns and choices during lockdown relaxation. A multi-method approach was adopted: spatial, data-driven analysis, and experiments. Lockdown relaxation is found to affect how tourists and residents choose and visit restaurants in different ways. This research provides explanations about tourists’ and residents’ mobility and guidelines that practitioners can use to prepare for “living with COVID-19.”.
Original language | English |
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Pages (from-to) | 619-638 |
Number of pages | 20 |
Journal | Journal of Travel and Tourism Marketing |
Volume | 40 |
Issue number | 7 |
DOIs | |
Publication status | Published - 9 Nov 2023 |
Keywords
- data-driven analysis
- experimental study
- exploratory spatial data analysis
- Lockdown relaxation
- multi-attribute attitude theory
- multi-method investigation
- residents’ movement
- restaurant visit
- spatial interaction theory
- tourists’ movement
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing