Abstract
Less developed areas face the challenge of attracting and sustaining various forms of capital for tourism development. This study examines the motivations and experiences of migrant employees and entrepreneurs in the context of tourism development in rural China. In-depth interviews with migrant employees and entrepreneurs revealed that they were motivated by economic, sociocultural, and intrinsic factors to enter the tourism industry and strive towards personal achievement. Tourism development offers opportunities for individuals in pursuit of the Chinese dream, suggestions are made on the strategic planning of tourism and providing more administrative support to improve tourism supply-induced mobility.
| Original language | English |
|---|---|
| Pages (from-to) | 824-838 |
| Number of pages | 15 |
| Journal | International Journal of Tourism Research |
| Volume | 21 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 1 Nov 2019 |
Keywords
- entrepreneurial mobility
- labour mobility
- motivation
- rural China
- tourism development
- tourism migrants
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Nature and Landscape Conservation