Motivations Of Repeat Visits: A Longitudinal Study in Xiamen, China

Ganghua Chen, Honggen Xiao

Research output: Journal article publicationJournal articleAcademic researchpeer-review

24 Citations (Scopus)


This article reports on an empirical study of the motivations behind tourists' repeat visits to an urban destination from a longitudinal perspective. The study was conducted in Xiamen, a coastal city in Southeast China, which offers leisure lifestyles and attracts repeat visits. Six motivational factors driving repeat visit intentions are identified using exploratory factor analysis. Based on motivational differences, repeat visitors are typologized using K-means cluster analysis into four groups: Externally driven repeaters, Memory recallers, Novelty seekers, and Special interest repeaters. Implications of the study for destination marketing and management are also discussed.
Original languageEnglish
Pages (from-to)350-364
Number of pages15
JournalJournal of Travel and Tourism Marketing
Issue number4
Publication statusPublished - 1 May 2013


  • longitudinal perspective
  • motivation
  • Repeat visit
  • urban destination
  • Xiamen

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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