Motivations and perceived value of volunteer tourists from Hong Kong

Sau Yee Ada Lo, Candy Y.S. Lee

Research output: Journal article publicationJournal articleAcademic researchpeer-review

142 Citations (Scopus)


This study examines the motivational factors and perceived value of Hong Kong volunteer tourists. The results of a focus group and in-depth interviews reveal five main motives for travelers to partake in volunteer trips: cultural immersion and interaction with the local people; desire to give back and show love and concern; a shared experience with family members and an educational opportunity for children; religious involvement; and escape from everyday life. The perceived value of these volunteer travelers includes personal growth and development, relationship enhancement, and change in perspective on life. The factors influencing their future decision to participate in volunteer tourism include time, financial ability, safety and health issues, arrangements and scale of the tour, and reputation of the organizer.
Original languageEnglish
Pages (from-to)326-334
Number of pages9
JournalTourism Management
Issue number2
Publication statusPublished - 1 Apr 2011


  • Hong Kong
  • Motivation
  • Value
  • Volunteer tourism

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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