Motivations and barriers for corporate social responsibility engagement: Evidence from the Tanzanian tourism industry

Kokel Melubo, Brent Lovelock, Sebastian Filep

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)


This study explores the institutional forces behind the uptake of corporate social responsibility in the Tanzanian tourism industry. Semi-structured interviews were undertaken with 40 managers of tourism businesses. We identify six main motivations for businesses’ engaging in corporate social responsibility: maintaining social legitimacy; influence of the parent company; meeting community expectations; attracting tourists; caring for the environment; and the personal values of managers. Barriers to engagement with responsible practices include conflict with local communities over resource use and a tax and regulatory regime that hinders the growth of tourism businesses. Using institutional theory as our analytical framework, the paper indicates that understanding embedded local institutional conditions is critical not only in shaping the uptake of responsible tourism practices but also in enhancing businesses legitimacy and social license to operate.

Original languageEnglish
Pages (from-to)284-295
Number of pages12
JournalTourism and Hospitality Research
Issue number3
Publication statusPublished - 1 Jul 2019
Externally publishedYes


  • Africa
  • barriers
  • Corporate social responsibility
  • institutional theory
  • motivations
  • Tanzania
  • tourism companies

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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