Motivation for family vacations with young children: anecdotes from the Internet

Mimi Li, Dan Wang, Wenqing Xu, Zhenxing (Eddie) Mao

Research output: Journal article publicationJournal articleAcademic researchpeer-review

32 Citations (Scopus)


Family travel receives growing attention from both the travel industry and academia, but they ignore a vital segment of the family holiday: nuclear families that travel with young children. This study investigated the motivations that drive this market segment to take vacations as a starting point to understand the travel behavior of family tourists, especially those with young and dependent children. By employing netnography, this study collected and analyzed 97 travel diaries from five travel blogs and one travel forum in 2015. Five motivation themes emerged, namely they are spending quality time with children, creating pleasant memories, learning and development, compensation for children, and self-compensation. Both theoretical and practical implications are discussed and future research is suggested.
Original languageEnglish
Pages (from-to)1047-1057
Number of pages11
JournalJournal of Travel and Tourism Marketing
Issue number8
Publication statusPublished - 13 Oct 2017


  • Family vacation
  • motivation
  • travel blog
  • young children

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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