Modelling the impact of perceived connectivity on the intention to use social media: Discovering mediating effects and unobserved heterogeneity

Samuel Fosso Wamba; Shahriar Akter; Wai Ting Ngai; Imed Boughzala

Modelling the impact of perceived connectivity on the intention to use social media: Discovering mediating effects and unobserved heterogeneity

Samuel Fosso Wamba, Shahriar Akter, Wai Ting Ngai, Imed Boughzala

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

2 Citations (Scopus)

Abstract

Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based on the strength of effects, the algorithm automatically detected two groups of users sharing the same intentions to use social media. A post hoc analysis of each group was done using contextual and demographic variables including geographic location, country, age, education and gender. Implications for practice and research are discussed.

Original language	English
Title of host publication	Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings
Publisher	Pacific Asia Conference on Information Systems
Publication status	Published - 1 Jan 2015
Event	19th Pacific Asia Conference on Information Systems, PACIS 2015 - Singapore, Singapore Duration: 5 Jul 2015 → 9 Jul 2015

Conference

Conference	19th Pacific Asia Conference on Information Systems, PACIS 2015
Country/Territory	Singapore
City	Singapore
Period	5/07/15 → 9/07/15

Keywords

Perceived connectivity
Perceived enjoyment
Perceived playfulness unobserved heterogeneity
REBUS PLS
Social media

ASJC Scopus subject areas

Information Systems

Cite this

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title = "Modelling the impact of perceived connectivity on the intention to use social media: Discovering mediating effects and unobserved heterogeneity",

abstract = "Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based on the strength of effects, the algorithm automatically detected two groups of users sharing the same intentions to use social media. A post hoc analysis of each group was done using contextual and demographic variables including geographic location, country, age, education and gender. Implications for practice and research are discussed.",

keywords = "Perceived connectivity, Perceived enjoyment, Perceived playfulness unobserved heterogeneity, REBUS PLS, Social media",

author = "Wamba, {Samuel Fosso} and Shahriar Akter and Ngai, {Wai Ting} and Imed Boughzala",

year = "2015",

month = jan,

day = "1",

language = "English",

booktitle = "Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings",

publisher = "Pacific Asia Conference on Information Systems",

note = "19th Pacific Asia Conference on Information Systems, PACIS 2015 ; Conference date: 05-07-2015 Through 09-07-2015",

}

Wamba, SF, Akter, S, Ngai, WT & Boughzala, I 2015, Modelling the impact of perceived connectivity on the intention to use social media: Discovering mediating effects and unobserved heterogeneity. in Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings. Pacific Asia Conference on Information Systems, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, Singapore, 5/07/15.

Modelling the impact of perceived connectivity on the intention to use social media: Discovering mediating effects and unobserved heterogeneity. / Wamba, Samuel Fosso; Akter, Shahriar; Ngai, Wai Ting et al.
Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings. Pacific Asia Conference on Information Systems, 2015.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

TY - GEN

T1 - Modelling the impact of perceived connectivity on the intention to use social media: Discovering mediating effects and unobserved heterogeneity

AU - Wamba, Samuel Fosso

AU - Akter, Shahriar

AU - Ngai, Wai Ting

AU - Boughzala, Imed

PY - 2015/1/1

Y1 - 2015/1/1

N2 - Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based on the strength of effects, the algorithm automatically detected two groups of users sharing the same intentions to use social media. A post hoc analysis of each group was done using contextual and demographic variables including geographic location, country, age, education and gender. Implications for practice and research are discussed.

AB - Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based on the strength of effects, the algorithm automatically detected two groups of users sharing the same intentions to use social media. A post hoc analysis of each group was done using contextual and demographic variables including geographic location, country, age, education and gender. Implications for practice and research are discussed.

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KW - Perceived enjoyment

KW - Perceived playfulness unobserved heterogeneity

KW - REBUS PLS

KW - Social media

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M3 - Conference article published in proceeding or book

BT - Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings

PB - Pacific Asia Conference on Information Systems

T2 - 19th Pacific Asia Conference on Information Systems, PACIS 2015

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ER -

Modelling the impact of perceived connectivity on the intention to use social media: Discovering mediating effects and unobserved heterogeneity

Abstract

Conference

Keywords

ASJC Scopus subject areas

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