Modeling reference experience in destination choice

Lorenzo Masiero, Richard T.R. Qiu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

18 Citations (Scopus)


The complexity underlying the destination decision-making of tourists has prompted abundant research from various academic disciplines. This paper proposes the integration of the leisure tourists’ past reference experience into a model for long-haul destination choice. By analyzing the preference of tourists regarding various attributes of a tourist destination, this study consolidates the concept of reference-dependent behavior in the context of tourist destination choice and introduces the concept of reference-level bias. The research findings provide theoretical and managerial implications.

Original languageEnglish
Pages (from-to)58-74
Number of pages17
JournalAnnals of Tourism Research
Publication statusPublished - Sep 2018


  • Destination choice
  • Discrete choice model
  • Long-haul leisure travel
  • Reference-dependent behavior
  • Reference-level bias

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management

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