Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

Junming Yin; Yue (Katherine) Feng; Yong  Liu

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

Junming Yin
, Yue (Katherine) Feng
, Yong Liu

Department of Management and Marketing

Research output: Journal article publication › Journal article › Academic research › peer-review

Original language	English
Journal	Marketing Science
Volume	44
Issue number	1
Publication status	Published - Jul 2024

Cite this

@article{fdba6f782af04ecb8310c4e8c52b0af0,

title = "Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games",

author = "Junming Yin and Feng, \{Yue (Katherine)\} and Yong Liu",

year = "2024",

month = jul,

language = "English",

volume = "44",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "1",

}