Abstract
The purpose of this paper is to identify the underlying model of design process of Hong Kong fashion designers by using the qualitative research method of grounded theory developed by Glaser and Strauss (1967) and Glaser (1978). In this research, a total of 19 fashion designers, educators and students were interviewed. Five on-site observations of fashion designers and educators were done. The model of design process of Hong Kong fashion designers was synthesised from in-depth interviews and participant observations of fashion designers, educators and students. The results of theory-building research suggested that during the design process, the major factor influencing Hong Kong fashion designers was 'aesthetic presence'.
| Original language | English |
|---|---|
| Journal | Journal of Textile and Apparel, Technology and Management |
| Volume | 4 |
| Issue number | 2 |
| Publication status | Published - 1 Sept 2004 |
Keywords
- Design process
- Fashion
- Grounded theory
- Influential factors
- Qualitative research method
ASJC Scopus subject areas
- Management of Technology and Innovation