Model of design process of Hong Kong fashion designers

Sau Chuen Joe Au, Gail Taylor, Edward W. Newton

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)

Abstract

The purpose of this paper is to identify the underlying model of design process of Hong Kong fashion designers by using the qualitative research method of grounded theory developed by Glaser and Strauss (1967) and Glaser (1978). In this research, a total of 19 fashion designers, educators and students were interviewed. Five on-site observations of fashion designers and educators were done. The model of design process of Hong Kong fashion designers was synthesised from in-depth interviews and participant observations of fashion designers, educators and students. The results of theory-building research suggested that during the design process, the major factor influencing Hong Kong fashion designers was 'aesthetic presence'.
Original languageEnglish
JournalJournal of Textile and Apparel, Technology and Management
Volume4
Issue number2
Publication statusPublished - 1 Sep 2004

Keywords

  • Design process
  • Fashion
  • Grounded theory
  • Influential factors
  • Qualitative research method

ASJC Scopus subject areas

  • Management of Technology and Innovation

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