Mobile, traditional, and cryptocurrency payments influence consumer trust, attitude, and destination choice: Chinese versus Koreans

Wei Quan, Hyoungeun Moon, Seongseop (Sam) Kim, Heesup Han

Research output: Journal article publicationJournal articleAcademic researchpeer-review

19 Citations (Scopus)

Abstract

This study explores consumers' perceptions of different payment methods (mobile, traditional and cryptocurrency) for hotels and tourism in an international destination, based on the technology acceptance model (TAM). Taking a quantitative research approach, data collected from China and Korea were analyzed using structural equation modeling. The results show that Chinese and Korean consumers’ perceived usefulness, ease of use, and security differ with different payment methods. The findings also reveal different underlying mechanisms that determine Chinese and Korean consumers' intention to visit a destination based on their choice of payment method. This study provides a theoretical basis for future research on crypto-payments and offers pragmatic recommendations for professionals in the hospitality and travel industry in light of the attitudes and intentions of the two countries towards the three payment methods.

Original languageEnglish
Article number103363
JournalInternational Journal of Hospitality Management
Volume108
DOIs
Publication statusPublished - Jan 2023

Keywords

  • Cryptocurrency payment
  • Mobile payment
  • Perceived security
  • Technology acceptance model (TAM)
  • Traditional payment
  • Trust

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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