mLearning as a softer visitor management approach for sustainable tourism

Eunice Tan, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

22 Citations (Scopus)


With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.
Original languageEnglish
Pages (from-to)132-152
Number of pages21
JournalJournal of Sustainable Tourism
Issue number1
Publication statusPublished - 2 Jan 2016


  • conservation
  • environmental education
  • interpretation
  • mobile learning
  • sustainable tourism
  • visitor management

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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