Mining online product reviews to identify consumers' fine-grained concerns

Jian Jin, Ping Ji

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Online product reviews contain valuable information about customer requirements (CRs). Intelligent analysis of a large volume of online CRs attracts interest from researchers in different fields. However, many research studies only concern sentiment polarity in different level and designers still need to read these reviews to absorb comprehensive CRs. In this research, online reviews are analyzed to obtain consumers' fine-grained concerns. Specifically, aspects of product features and detailed reasons of consumers are extracted from online reviews. This research starts from the identification of product features and the sentiment analysis with the help of pros and cons reviews. Next, the approach of conditional random fields is employed to detect aspects of product features and detailed reasons jointly. In addition, a co-clustering algorithm is devised to group similar aspects and reasons to provide concise descriptions about CRs. Finally, with hundreds of customer reviews of six mobiles in Amazon.com, a case study is presented to illustrate how the proposed approaches benefit product designers in the elicitation of CRs by the analysis of online opinion data.
Original languageEnglish
Title of host publicationIET Conference Publications
PublisherInstitution of Engineering and Technology
Pages179-187
Number of pages9
Publication statusPublished - 1 Jan 2015
Event12th International Symposium on Operations Research and its Applications in Engineering, Technology and Management, ISORA 2015 - Luoyang, China
Duration: 21 Aug 201524 Aug 2015

Conference

Conference12th International Symposium on Operations Research and its Applications in Engineering, Technology and Management, ISORA 2015
Country/TerritoryChina
CityLuoyang
Period21/08/1524/08/15

Keywords

  • Customer Requirement
  • Online Review Analysis
  • Text Mining

ASJC Scopus subject areas

  • Electrical and Electronic Engineering

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