Mindfulness and pro-environmental hotel preference

Amy Errmann, Jungkeun Kim, Daniel Chaein Lee, Yuri Seo, Jaeseok Lee, Seongseop Sam Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

8 Citations (Scopus)

Abstract

This research investigates the effect of mindfulness on pro-environmental hotel preference. The results of six studies demonstrate that both trait mindfulness and temporary states of mindfulness increase tourists' preferences for pro-environmental hotels. Further, we show that the effect of mindfulness on the preference for a pro-environmental hotel is due to a reduction in the influence of materialism. Mindful tourists are less materialistic, which makes them more likely to choose pro-environmental hotel options. Our study offers important insights regarding the role of mindfulness within tourists' preferences for environmentally friendly options.

Original languageEnglish
Article number103263
JournalAnnals of Tourism Research
Volume90
DOIs
Publication statusPublished - Sep 2021

Keywords

  • Eco-label certifications
  • Materialism
  • Mindful travel
  • Mindfulness
  • Pro-environmental behavior
  • Pro-environmental hotels

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management

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