Mindfulness and pro-environmental hotel preference

Amy Errmann, Jungkeun Kim, Daniel Chaein Lee, Yuri Seo, Jaeseok Lee, Seongseop Sam Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

47 Citations (Scopus)


This research investigates the effect of mindfulness on pro-environmental hotel preference. The results of six studies demonstrate that both trait mindfulness and temporary states of mindfulness increase tourists' preferences for pro-environmental hotels. Further, we show that the effect of mindfulness on the preference for a pro-environmental hotel is due to a reduction in the influence of materialism. Mindful tourists are less materialistic, which makes them more likely to choose pro-environmental hotel options. Our study offers important insights regarding the role of mindfulness within tourists' preferences for environmentally friendly options.

Original languageEnglish
Article number103263
JournalAnnals of Tourism Research
Publication statusPublished - Sept 2021


  • Eco-label certifications
  • Materialism
  • Mindful travel
  • Mindfulness
  • Pro-environmental behavior
  • Pro-environmental hotels

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management


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