Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	Proceeding of 2023 Global Marketing Conference
DOIs	https://doi.org/10.15444/GMC2023.03.03.04
Publication status	Accepted/In press - Jul 2023
Event	2023 Global Marketing Conference - Lotte Hotel Seoul & Yonsei University, Seoul, Korea, Republic of Duration: 20 Jul 2023 → 23 Jul 2023

Conference	2023 Global Marketing Conference
Abbreviated title	GMC2023
Country/Territory	Korea, Republic of
City	Seoul
Period	20/07/23 → 23/07/23

More information

@inproceedings{65ce0f3b2696410a9edfaf1856e98180,

title = "Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion",

author = "Ki, \{Chung-Wha (Chloe)\} and Songyi Youn and Sejin Ha",

year = "2023",

month = jul,

doi = "10.15444/GMC2023.03.03.04",

language = "English",

booktitle = "Proceeding of 2023 Global Marketing Conference",

note = "2023 Global Marketing Conference, GMC2023 ; Conference date: 20-07-2023 Through 23-07-2023",

}

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

TY - GEN

T1 - Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion

AU - Ki, Chung-Wha (Chloe)

AU - Youn, Songyi

AU - Ha, Sejin

PY - 2023/7

Y1 - 2023/7

U2 - 10.15444/GMC2023.03.03.04

DO - 10.15444/GMC2023.03.03.04

M3 - Conference article published in proceeding or book

BT - Proceeding of 2023 Global Marketing Conference

T2 - 2023 Global Marketing Conference

Y2 - 20 July 2023 through 23 July 2023

ER -