Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion

Chung-Wha (Chloe) Ki, Songyi Youn, Sejin Ha

    Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

    Original languageEnglish
    Publication statusAccepted/In press - Jul 2023
    Event2023 Global Marketing Conference - Lotte Hotel Seoul & Yonsei University, Seoul, Korea, Republic of
    Duration: 20 Jul 202323 Jul 2023


    Conference2023 Global Marketing Conference
    Abbreviated titleGMC2023
    Country/TerritoryKorea, Republic of

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