Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion

Chung-Wha (Chloe) Ki; Songyi Youn; Sejin  Ha

Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion

Chung-Wha (Chloe) Ki, Songyi Youn, Sejin Ha

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Accepted/In press - Jul 2023
Event	2023 Global Marketing Conference - Lotte Hotel Seoul & Yonsei University, Seoul, Korea, Republic of Duration: 20 Jul 2023 → 23 Jul 2023

Conference

Conference	2023 Global Marketing Conference
Abbreviated title	GMC2023
Country/Territory	Korea, Republic of
City	Seoul
Period	20/07/23 → 23/07/23

Cite this

@conference{f3d09a765d20449ab69d9d810e926521,

title = "Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion",

author = "Ki, {Chung-Wha (Chloe)} and Songyi Youn and Sejin Ha",

year = "2023",

month = jul,

language = "English",

note = "2023 Global Marketing Conference, GMC2023 ; Conference date: 20-07-2023 Through 23-07-2023",

}

Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion. / Ki, Chung-Wha (Chloe); Youn, Songyi; Ha, Sejin .
2023. Paper presented at 2023 Global Marketing Conference, Seoul, Korea, Republic of.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Metaverse and fashion consumers: Exploring the meanings consumers attach to the metaverse, avatars, and digital fashion

AU - Ki, Chung-Wha (Chloe)

AU - Youn, Songyi

AU - Ha, Sejin

PY - 2023/7

Y1 - 2023/7

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - 2023 Global Marketing Conference

Y2 - 20 July 2023 through 23 July 2023

ER -