Metaphor in case study articles on Chinese university counseling service websites

Dennis Zhiming Tay

Research output: Journal article publicationJournal articleAcademic researchpeer-review

19 Citations (Scopus)


This paper investigates metaphor use in case study articles (CSAs), which share knowledge and describe counseling processes, on a Chinese university counseling centre website. Metaphors from 27 CSAs were coded under the variables textual position, target, and source. Chi-squared tests of independence reveal a moderate association between metaphor targets and metaphor position within CSAs(Cramer's V = 0.3897), but not between sources and position(Cramer's V = 0.0751). Crosstabulation of targets and sources reveal prominent conceptual mappings in CSAs, which are analyzed with reference to communicative and cultural factors underpinning the counselor-student relationship. Implications and future directions are discussed.
Original languageEnglish
Pages (from-to)28-56
Number of pages29
JournalChinese Language and Discourse
Issue number1
Publication statusPublished - 1 Jan 2015


  • Chinese context
  • Counseling
  • e-health
  • Metaphor

ASJC Scopus subject areas

  • Visual Arts and Performing Arts
  • Linguistics and Language


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